Sierra RV didn’t become Utah’s largest family owned dealership and one of the state’s largest retailers of aftermarket parts and accessories by chance: It was several specific actions taken by the dealership that have earned it those notable distinctions.

The dealership strongly believes in cultivating customer loyalty, and does so in part by offering a 10 percent discount on parts and service to customers who purchase their RVs from Sierra, whether it’s a $500 tent trailer or a $500,000 motorhome. The discount is for a lifetime of parts and services purchases at Sierra.

Owner Carl Jensen estimates more than 10,000 customers have been awarded discounts since the dealership opened in 1996.

The full story is available at http://rv-pro.com/article/sierra-rv-tops-parts-accessories.