How do you answer the questions posed in this article’s title? Are your customers the owners of that new 2010 Class A coach who have purchased five RVs from you since 1987? Is your customer the owner of that towable that she purchased from a dealership in another state? Could the man asking about an accessory for his used coach that he purchased from a private owner be your customer?

Stag-Parkway recently launched a multi-year initiative aimed at providing continuing education and development programs to elevate the professionalism and profitability of RV dealerships.

Given the challenging national economy, the number of RV manufacturers that have gone out of business and the ongoing battles to secure retail and wholesale financing, many dealers are no doubt pleased to put 2009 behind them. Still, many dealers who did survive told RV PRO they learned valuable business lessons last year and are optimistic 2010 will be a better year.

Photos provided courtesy of TRC